Automotive Technology Blog

Automotive Advertising Technology Blog

Shaking Hands After A Successful Car Buying

Why Dealerships Must Embrace Omnichannel Communication for Sales Success

In today’s auto market, customers expect more, both in terms of how they shop and customer experience. These changes have created a need for omnichannel communication for dealerships, which is a strategy that combines all of a customer’s touchpoints into one experience. By using a CRM platform with omnichannel strategies, you can find new ways to generate leads and engage customers. 

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Shaking Hands

Best Auto Dealer Co-op Programs of 2025

Aside from great automotive software, one of the best resources car dealerships can take advantage of is dealer co-op programs. These programs are partnerships that share marketing costs between car manufacturers and dealers, and they give dealerships money to support their advertising. 

In this article, we’ll discuss the best car dealer programs of 2025 and why they can make a big difference in your marketing and sales.

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Car Dealer Meeting With Clients

Lead Overload? Here’s How to Manage and Prioritize for Maximum ROI

When leads at your dealership aren’t managed properly, you’re at risk of losing opportunities and wasting resources. However, if you learn how to properly manage and prioritize those leads, you’ll be in a great position to close more sales than ever. 

In this article, we’ll discuss strategies to improve your auto lead generation, talk through how to fix your automotive sales funnel, and cover why you should improve your return on investment (ROI) using CRM software.

Read MoreLead Overload? Here’s How to Manage and Prioritize for Maximum ROI
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